TEXTiUM Launches Precision Texting Product for Direct Mail Industry

TEXTiUM formally rolls out at the National Automobile Dealers Association (NADA) Conference in Las Vegas, March 22-25

TEXTiUM announced  the launch of their patent pending product prior to the National Automobile Dealers Association (NADA) conference, where it will be formally introduced to users.

Craig Schmitz, TEXTiUM CEO and founder, said, “TEXTiUM is the optimal lead generating platform for the direct marketing industry. The technology allows the consumer to immediately respond to a direct mail offer through their phone and provides them with an instant, personalized response. The technology captures their mobile phone number and instantly delivers the information to the advertiser in the form of a real-time quality lead.”

Why TEXTiUM Was Founded

Schmitz, a visionary and experienced entrepreneur, has used direct mail campaigns for advertising in the past. The challenge, he found, was the inability to effectively measure the impact of the campaign.

Recognizing mobile phones as consumers’ primary communication method, Schmitz saw an opportunity to combine direct mail and texting. He knew that integrating a direct mail campaign with a personalized text would create a better process for immediate response from the consumer.

direct mail marketing strategy

TEXTiUM can be used for any direct mail campaign by any business in any industry. Applicable industries include automotive, real estate, mortgage lending, banking, financial services, insurance, education, professional service providers, health care and not-for-profit organizations.

TEXTiUM does not design, print or sell direct mail. The technology is to be used and integrated with direct marketing campaigns.

How TEXTiUM Works

Advertisers target specific customers with a unique offer or message using a direct mail piece. When the consumer uses a text to respond to the direct mail offer, they receive a personalized reply created specifically for them. As the consumer responds, TEXTiUM acquires their mobile phone number that is combined with other pertinent data and instantly forwarded to the advertiser as a qualified lead.

“Grabbing a person’s attention isn’t as simple as mailing a postcard. When direct mail arrives, the recipient must at least touch it – if only for a moment before recycling it – but if you’ve crafted a targeted, meaningful and personalized message—with a convenient response mechanism—it will get opened, and action is more likely to be taken immediately. TEXTiUM technology will help grab the attention of consumers and connect them with responsive and innovative advertisers,” added Schmitz.

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